A few months ago Marks and spencers revealed they were going to redesign the inside of their stores at a cost of 600 million pound. This was exciting news for a depressed retail environment. In the UK Daily Telegraph on 22 November it was announced how this would be financed. Each supplier will be...
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Who Pays for the revamp of Shops?
Marketing to Dollar Conscious Consumers
November saw the release of a report by Symphony IRI Group in the USA that showed over half of consumers are now eating out less and cooking more at home. Clearly this is an opportunity for some retailers and a challenge for others. Some of you will be old enough to remember the original...
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Marketing According to the Word of Mum
In presentations I talk about the power of the 35 to 40 year old consumer. These are often mothers with young kids and we all know that what mother says must be true. Research shows that what mothers use and recommend as parents are often taken up as products used by the next generation....
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Marketing According to the Word of Mum
In presentations I talk about the power of the 35 to 40 year old consumer. These are often mothers with young kids and we all know that what mother says must be true. Research shows that what mothers use and recommend as parents are often taken up as products used by the next generation....
Read more