The Sydney Morning Herald of Feb 25-26 20102, revealed some new trends in shopping. 37% of Australians who have smart-phones use them to do research on products, whilst 44% will use them in store to do research on products. Woolworths have launched the first virtual grocery store in Flinders Railway Station in Melbourne. This...
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Tap Happy Shoppers
Prepared with Love and Served from the Heart
The key to retailing is to provide what you say you are going to do. Last night Linda and I went to Crystal Jade Restaurant in Singapore and were enticed in by the above marketing campaign. Alas, the marketing team did a great job, but forgot to tell the owner what this meant in...
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Over the last few days one of the questions I am being asked is how do I see Pinteret affecting the retail scene. This is still a new social networking page and time will tell. The fact that it is creating so much interest is a sign that we should be watching it closely....
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Bricks or Clicks?
Over the last few months I have been encouraging retailers to create a “Bricks and Clicks” retail model. Some retailers are well ahead in there thinking while others are being left behind. A report came out this week that highlights the importance. The Oracle Cross Channel Report our t of the USA looks at...
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