Tim Atherton, the Financial presenter was at the same conference I have just attended and presented after me. His advice was as a retailer you can grow your net profit by 25% and this should be your aim. How do you do that? Increase your average sale by 1%, plus increase your customer count...
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1 Percent Makes All The Difference
Three Options
Today I had the opportunity to walk around Sydney looking at the retailing taking place. It became clear retailers are being faced with making a decision. A decision which has three options; Option One - Do nothing and face the consequences. The consequences for many retailers is a slow death! Option Two - Play...
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Product Placement
Attending a conference on the Gold Coast, Australia, has highlighted to me how important Product Placement is in relation to product messaging .Coca Cola was used as an example and that they like 8 messages on the product before the customer gets to the product. They have found this increases sales dramatically. How many...
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Marketing of Fresh Food is Changing
This months Time Out, the Sydney Magazine in Australia, identifies a trend that is taking place in fresh food. Consumers are either looking for a bargain or they are looking for the best.When it comes to the best that means buying fresh food where the chefs buy fresh food.Time Out has supplied a guide...
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