The USA retailers are more confident than I have seen them in some time. They feel the consumer is starting to spend again and that the future will see an improvement in the economy .... time will tell. Working with retailers it is becoming increasingly clear that the lack of product knowledge training is...
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Product Knowledge is the Key
Has Fred got it Right?
Fred owns an independent music store in St John’s Newfoundland From the outside it dares to be different, it stands out from the crowd. Each CD has a had written sign from Fred or one of the team telling the consumer what the writer thinks about the CD and music. He has new and...
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Get them to Pick it up as you will sell more
Take a walk past an Apple store before the store opens and you may see the team adjusting the products before the doors are opened. Except they are not just tidying the store up. They are adjusting the iPad's to the correct angle ..... to help you see the screen ... wrong! To force...
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Making Dad’s Happy
Father Day arrives in USA and new research shows the changing habits of the consumer. The National retail federation in the USA has been carrying our t spending for Fathers day. It used to be that dad got a power tool or some other manly present,but that is all changing. The experience driven gift...
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