Our first webinar of the year was on Phone Apps and how we can use them as retailers. We need to understand how are consumers are using mobile devices so that we can design our marketing campaigns more effectively as retailers and small businesses. Harvard University in the USA has done a...
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How Do People Use Mobile devices?
New trends
Keeping up with trends is a real challenge these days. One way I keep up is to follow the Trend Hunter. His latest ideas for February are in the Trend Report. There are some real gems in here to search out. If you are looking for product trends spend some time looking at...
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Phone Apps – will your business grow without one?
If you had asked me last year if I needed a Phone App I would have probably laughed and kept using the marketing tools I already had. It is 2013 and the world is changing at a rapid speed that means how we market our business also changes rapidly... Our consumers are now...
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A common theme in retail design?
What does a shoe shop in New York, a watch retailer in Poznan, Poland and a second hand shop in De Bilt, Netherlands have in common? They have all used cardboard as part of their latest retail store design. Cardboard is coming into fashion as a material to be used in store design, merchandising...
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