Retailing is changing and community based retailing with the right vision is a growth area. Being local in business means being part of, and engaged with, the community. But, the challenge is does your local consumers know you are local and what is your strategy to develop local community engagement. I am often told...
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Community based retailing – a growth area
By George… it worked
In July we had a marketing opportunity we had all known about for nine months. The birth of Prince George. But, how many retailers took advantage of this? On the day of the birth, Sam, an apprentice at River's Lifestyle Centre in Melbourne built a power display to celebrate the birth. He used...
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26 minutes..that is all you get
Research carried out by Quindco.com and reported in the International Express in early July shows that when men go shopping with their female partners it takes the average man 26 minutes before they get irritable. The real breaking points are they are getting hungry, they are missing a TV sports program or they are...
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Just looking…
This is probably the most common word that retailer is likely to hear from consumers. Why do customers say "Just looking" and what can we do about it? I believe that "Just looking" consumers split into three groups Group one - looking so they can buy online Group two - responding to sales staff...
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