Monthly Archives: January 2015

The Changing Face of Convenience

There is a big shift taking place in retailing, being led by the retail food sector, I commented on this in my October newsletter and have just followed this up with the following article.

Weekday convenience means retailers need to change tactics

Over the last few years we have seen the consumer rethink the way they spend...
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Save the world with coffee

Chris O'Conner from the Australian Nursery Association alerted me to this great promotion concerning the recycling of Nespresso capsules as a promotion activity. Nesspresso capsule recycle diagram TerraCycle Australia invite florists, garden centres and nurseries to participate in a free and easy-to-operate environmental program initiated by the pioneer...
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Brand denial

There are so many trends taking place at present. One of them is Brand denial that is coming from the Millennial generation. They are promoting the fact that they are not hooked onto specific brands. Having said that 90% of iPhone users express loyalty to Apple, up from 73% in 2011. (ref: Morgan Stanley, March...
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