Monthly Archives: March 2015

How long before customer boredom sets in?

There are many books and articles written on retailing being theatre and that the retail floor is the stage where you can entertain your customers. The challenge is how do you keep them entertained and stop them getting bored. Plus how long can you keep them entertained before they get bored. The last thing any retailer wants...
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Suspended Coffee

I recently presented a workshop in Mandurah and visited the local coffee shop. They are promoting "Suspended Coffee." This is something other organisations could develop. The concept comes from Italy, the idea is that a customer who purchases a coffee has the option of purchasing a second cup and donating it to someone in need...
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