Monthly Archives: November 2015

Five weeks before Christmas I did some consultancy in one of my local shopping centres. Walking around one had to question what was the driver to get people to spend at this time of year. One company I looked at had a 40% off Christmas sale…in my youth sales occurred after Christmas…price was not the...

Whilst many of us are still trying to understand how to retail to the Millennial generation, the next generation are appearing as consumers.  Gen Z’s think differently to the generations before them. An article in WGSN stated that there are 2 billion Gen Z’s globally and they are already spending 44 billion dollars a year....

The hexo+ arrived on the market this month. This is a drone that wirelessly tethers its self to a smart phone and follows you anywhere, available for around $300. As a business you may not have a need for drone following you around, but there may be times it could be valuable. The reason I...

I realise that is a sweeping statement, but I do believe this is the best retail book I have seen this year. Retail Marketing Strategy…Delivering shopper delight by Constant Berkhout and published by Kogan Press. The title tells you what the content of the book is about. Constant has worked with retailers in Europe and...