Craigie’s Farm Shop in Scotland are making their own jam to sell in store. They, are like many other farms around the world , are looking to this as a unique opportunity to make extra sales via an added value option. Farm jams are common in many countries. It seems like everyone is making their own jam. Craigie’s are taking this one stage further. They are taking Mothers recipe and developing the product. Nothing new in that you make thing, except they call it “Mom’s Jam” and have made her the product hero.
Product hero’s is a great way of developing sales. The hero needs to be genuine and ideally on the premises.
This added value concept has allowed Craigie’s to own the local high ground.
What products and which team members can help you own some high ground in your business?
| Home | Perishable Retailing | General Retailing | Innovative Libraries | estore | Blog | TV Show |
John's Blog
John travels regularly each year to over 25 countries. On his travels he comes across new and exciting ideas and often witnesses trends as they begin to emerge. To convey those ideas and trends to you, his client, so that you can stay abreast of your competition he has created this section where you will find over 600 articles that John has written.
Click here to subscribe to this blog 
Mothers Jam
John Stanley - Tuesday, February 14, 2012
Go back to blog listing page
Go back to blog listing page
John Stanley has been called the leading horticultural consultant in the world today. His practical low cost ideas not only save his clients money, he makes his clients money. His practical solutions have made him an acclaimed conference speaker, retail consultant and author. For more information on how he can help your business grow, visit his website www.johnstanley.com.au, or email info@johnstanley.com.au
Get Connected
iPhone and Android app
Coming Soon
T: +61 8 9293 4533
F: +61 8 9293 4561
John Stanley Associates - 142 Hummerston Road, Kalamunda WA 6076, AUSTRALIA
Comments
Post has no comments.