Russian Roulette

The largest garden centre in Europe, possibly the world! Garden centres open 24 hours a day, 7 days a week! These were key surprises for me looking at the industry around Moscow. I had been invited to Russia to present a key note address and workshop to the floriculture and horticulture industry on my views...
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Selling to the super rich

If you have a large market of multi millionaires, your marketing strategies change and this is obvious around Moscow. The Orangery, part of the Crocus Group, has the largest selection of indoor plants in one location I have seen anywhere. It is open 24 hours a day, 7 days a week. When I asked why they...
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Kissing Day and Ladies Day

The florist industry around the world is being pressurized by supermarkets and online retailers selling flowers. I am speaking at the Interflora conference in October and am aware of the concerns of the industry. We need to create experiences where the consumer can buy into the idea of visiting a florist. In Czech, they have Kissing...
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