Coaching Options 

Why Book John 

Client Recommendations 

Case Studies 

• “Our library has made huge progress since your two visits. The customers are commenting how much better it looks. Having you here has coincided beautifully with the change of attitude needed for the Enterprise Unit, so staff can buy in to being more customer-driven. The grot squad found very little to fix this month.”
  
  Jill Best
  Tauranga City Library, New Zealand
• "I employed John Stanley as a consultant to work with my team on developing the overall appearance of the store. As a result of John's input and advice, within six months we achieved a growth that far exceeded our expectations. On a busy day we are achieving a turnover which is equivalent to one weeks turnover prior to us taking over the store."
  
  Pierre Sequeira
  IGA Supermarket, Como, Western Australia
  
• “The Store is doing really, really well. December's revenue was triple the target. As at the end of December (first six months) we'd achieved 83% of our annual target. It's now a bit quieter (but not too bad), but that's to be expected.”
  
  Alice-Ann Boylan
  Director, Museum of Brisbane, Australia
  
• “Overall, we feel the JSA project is one of the best things we have done:  staff have been enthused and displays & product awareness have improved - we've seen this in stock and quality audit visits to libraries. Nuneaton our largest library issues up 10% in Dec 05 compared with Dec 04 & the manager feels this relates to the JSA impact on staff there. Several libraries are now successfully doing customer collection of requests”.
  
  Allison McKellar
  Principal Librarian, Warwickshire, United Kingdom
  
• “The responses from John's workshops and report have been very positive.  We have already initiated the daily checklist, created a folder on marketing and promotion standards, improved the library procedure manual, and are looking for courses on display techniques.  Even our most negative staff are accepting these changes, and indeed suggesting further improvements!  Some very positive staff and some great improvements in displays already.”
  
  Vivienne Barton
  City of Stirling Library Service, Western Australia
  
  
  

• Jarlimant - Spain
  I first met Esther and Carlos Joseph in Valencia, Spain where they had a garden centre. I could see that they had the vision to do something different, but we were unsure of how to put the story together.
  Their home was near Bilbao and two years later they contacted our business to as if we could help develop the home garden centre. This was a challenge since I do not speak Spanish and Carlos does not speak English. I took loads of pictures with me and we planned the new garden centre using a concept plan and pictures. The builder joined us on the day so construction and design could be discussed as we progressed. We started at the entrance and firstly re-organized the customer flow to ensure all parts of the garden centre were visited. We then allocated the categories in the right locations and developed the merchandising plan. The work was carried out over the winter period to allow them to star trading in the spring with a brand new garden centre. The garden centre was changed from a traditional looking nursery style centre into a boutique style, where customers were encouraged to discover new areas and browse the shop.  www.jarlimcant.com
  
• Redcliffe Garden Centre - Brisbane, Queensland
  Ross and Gena Campbell, the owners of Redcliffe have a small unique garden centre in the northern suburbs of Brisbane.  They are passionate about Bali and have created a little piece of Indonesian paradise at Redcliffe. When I first visited them you could see they were passionate, but needed retail guidance to really make the place buzz. Working with the team we doubled the size of the retail footprint and created a Bali retail garden where customers can wander around the garden, get plants, Balinese artifacts, have a massage or a cup of coffee. This is a great example of a business where we have developed a unique value proposition that cannot be copied by any competition. The development is an ongoing project during 2010 and should be finished in September, just in time for the spring gardening season.
  

• Copley's Farm Shop - United Kingdom
  Rob and Heather Copley have a farm shop located in the Liquorice Capitol of the UK. When I first met them they had a highly successful farm shop, but it was small, in fact the fruit and vegetable had to be displayed outside. On my first visit I noticed that next to the shop was an abandoned barn which would make an excellent retail environment. In planning the new show we worked closely with the architect and moved the entrance to the barn, this allowed us to develop a costumer flow that allowed circulation of the building. The butcher has always been the destination at Copley’s and he was positioned at the rear of the retail store to force the customer passed what, historically in the business, were impulse lines. The finished store is now a local destination an recognized as one of the best Farm Shops in the UK. The store now has the room to offer a complete farm shop package to the consumer as well as having a farm kitchen where consumers can buy a meal and dine at one of the long tables. Rob and Heather Copley run a small, but highly successful farm shop in Northern England. John worked with the team to convert an abandoned barn into a farm retail experience for the consumer. Website
  
• Richardson’s Farm - Baltimore, USA
  Les Richardson has a family farm in the northern suburban edge of Baltimore. In 2009 when I first visited the farm it had a small retail offer in a building to the side of the business. But the end of 2010 we will have a complete food offer in a new purpose built farm building. The offer will include a delicatessen, bakery, produce, garden plants and a small restaurant. A retail manager has been appointed.  In developing this project we were presented with an empty barn plan that allowed us to develop a retain concept with Les. This was refined over a few months and the result will be a destination for fresh produce for residents of Northern Baltimore. 
  
• Kalamunda Farmers Market - Western Australia
  This is our local farmers market. Linda Stanley is the market co-ordinator. The market was started in May 2009 when the need was identified for local produce to be sold to local inhabitants.
  The opening attracted 6000 people. It is a weekly market operated on a Sunday with 60 stallholders on the register. This is not just a market to sell produce. Every week we have a celebrity chef who prepares meals from produce in the market. We also have entertainment that varies every week. Both being aimed at providing customers with a different experience every week. Every quarter we have a special event, it may be a Stone Fruit Festival, Harvest Festival or Christmas Night Market. The market has a marketing committee as well as a management committee. Stallholders are offered regular training sessions and the market has become an accredited tourist attraction in Western Australia.  Website

• Kellyville Pets - Australia  
  Kellyville Pets is located in the suburbs of Sydney in New South Wales. When I first visited the store it was located in an old building and retailing was a challenge due to the lack of space. John Grima, the owner, in 2008 decided it was a time to expand the business and to make it a destination for pets and pet supplies. The architect had already created a new footprint for the store and we therefore had a plan that we could work on to develop the new store. This was an opportunity to take a traditional pet retailer and develop new merchandising categories to help the customer shop the shop more easily. We worked with the key team members to develop a new merchandising plan and the new store opened in late 2009. Kellyville Pets is now recognized as one of the best independent pet retailing stores in Australia. Consumers can now comfortable browse shop the whole store and not only has the customer count increased, so has the average sale per customer.   Website
  
• City of Gosnells Retail Development
  The City of Gosnells is located to the south of Perth in Western Australia. It is located on a main arterial road that takes traffic to the Southern suburbs and on to the southern part of the state. The retail area is situated mid way between two major shopping centres that were taking shopping traffic away from the city. JSA’s brief was to analyze the existing retail mix and to develop a strategy to retain shoppers in the city.
  we surveyed local residents and the retailers as well as visiting each retail premises. A report was prepared for the Council that highlighted where the anchor stores were located and what retailers needed to be attracted to the City to ensure a viable retail mix was adhered to. The city has developed a streetscape plan as a result of this research and is targeting specific retail segments to ensure that locals can shop locally to get all their daily needs.
  
• Kalamunda Hot Water and Plumbing - Western Australia
  Max Jones is our local plumbing service and also 2009 Business of the Year in Kalamunda. We have been working with Max on his marketing strategy.
  This has included him expanding his territory and re-designing his showroom. A marketing manager has been appointed and the business is moving forward rapidly.
  Because Max has a local business, literally at the end of our road, we can meet on a regular basis and develop plans over a cup of coffee.
  

• Armadale Library - Western Australia
  When I first went to Armadale, the library was a traditional “beige” library located near the council buildings.  In 2010 the new library was opened in the Armadale Shopping Centre.
  The challenge was to take a traditional library and start afresh and design a new library that had a retail feel and would be of interest to shoppers. JSA worked with the architect, council and library teams. We were the retail consultants on the project and focused on the customer flow, category placement, merchandising and display elements of the project. The library moved from having 300 visitors on an average day to having over 1000 visitors on an average day. Plus, signing up around 50 new members a day to the library service. The library is now part of the community. Locals can now go do their shopping and then relax with a coffee in the library. Youth zones are separate to childrens areas. There are quiet areas to relax and read a newspaper. The library has now become an experience for all the demographic groups in Armadale.  Website