John’s Blog

Every year, John travels all over the world to speak at conferences and to work with his clients to help them stay ahead of their competitors.  As economies and lifestyles change, new trends emerge and successful businesses adapt.  John blogs about the trends he sees.  You can keep in touch with global events, adapt your business to optimise the trends and stay abreast of your competition through subscribing to John’s Blog.  Scroll down to read his blog.

 

Russian Roulette

The largest garden centre in Europe, possibly the world! Garden centres open 24 hours a day, 7 days a week! These were key surprises for me looking at the industry around Moscow. I had been invited to Russia to present a key note address and workshop to the floriculture and...

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Selling to the super rich

If you have a large market of multi millionaires, your marketing strategies change and this is obvious around Moscow. The Orangery, part of the Crocus Group, has the largest selection of indoor plants in one location I have seen anywhere. It is open 24 hours a day, 7 days a...

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Kissing Day and Ladies Day

The florist industry around the world is being pressurized by supermarkets and online retailers selling flowers. I am speaking at the Interflora conference in October and am aware of the concerns of the industry. We need to create experiences where the consumer can buy into the idea of visiting a...

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Sell nostalgia

Farmers markets and farm shops around the world are concerned about the supermarkets taking their business from them. I do not believe this should be the case as there are many opportunities to create a difference in the market place. In the UK there is a decline in an awareness...

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Waste not

One of the big issues in Europe is food a waste and the amount of food being thrown away by supermarkets. France has introduced a no waste policy and fresh food that would be discarded is now donated to charities. In the UK Hugh Fearnley-Wittingstall of River Cottage fame has...

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Love local…make it a strategy, not an idea

9 out of 10 Australians prefer to buy locally made products (Ref: Eloise Keating Smart Company 06/1/2016) According to all the surveys coming out, locally made, is increasing in popularity. Local is very much being used more in conversation, but what is “local”? According to the dictionary, local means “existing...

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Music…time to tone it down

As a consultant to retailers for over 40 years I have to admit one of my sins. I was pro adding music into the retail environment. As human beings we hate silence and if we do experience silence we start making some sort of noise…silence is deafening. As consumers we...

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Marketing 2016…On Your Bike

Marketing continues to get more complicated as new social media marketing tools continue to be developed and the consumer becomes more acquainted and confident with social media. The challenge for many business owners is to keep up with a more demanding consumer, the answer may be to go back to...

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Future Living

In December there was a fascinating article in The Daily Mail in the UK about the look of retirement homes in the future. This article discussed the ‘Home Farm” concept where the home a was part of a farm complex with vertical and horizontal food gardens as part of the...

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What do Women Want?

As retailers we need to be in-tune with our female Millennial consumers. For some this is easy, whilst for others it is more difficult. I was therefore interested to read an article in the November edition of “Speaker”, written by Frances Rios and entitled “What Women Want.” According to Frances…...

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Beyond the Farm Gate

Many of you will know that Linda and I own a chestnut farm in Nannup in West Australia. In November a book was launched that features 30 farms in the region that were doing something unique. This coffee table book included our farm, Chestnut Brae. It is wonderful that we...

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Aussie Farmers go 3D Shopping

Online grocery shopping is now well established. The problem for most consumers is that it has been a boring interface. Now that is all changing. Aussie Farmers Direct have developed a 3D App called “Aisle One” and have promoted it as “the world’s first virtual shopping experience”. This is the...

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Book review: Decoding the Irrational Consumer

“Decoding the Irrational Consumer: How to commission, run and generate insights from neuromarketing research” by Darren Bridger, Marketing Science Series. This is not a book for the practical retailer looking for new ideas to grow sales. This a book if you want to look at the research behind how the consumer thinks....

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Gen Z versus Millennial’s

Whilst many of us are still trying to understand how to retail to the Millennial generation, the next generation are appearing as consumers.  Gen Z’s think differently to the generations before them. An article in WGSN stated that there are 2 billion Gen Z’s globally and they are already spending...

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