John’s Blog

The key to retailing today is to provide an experience, for the whole family. If the children are happy, then their parents are happy. If you can get all age groups to want to linger longer then your average sale is bound to go up. Read the full article here...

2017, I believe, will be looked on as the tipping year as far as the Amazon Effect is concerned. I came across businesses that were simply ignoring the power of online shopping and told me that it would not affect them. I have been told customers will not buy “x”...

The Customer Experience Impact Report is now 7 years old, but still has some interesting research. 40% of consumers switch stores because of a store having a greater customer service reputation 55% of those that switch, say greater customer service, not product or price, are the primary reason they changed...

I am a great believer in the convergence and divergence theory and the food industry is really showing this in action. At one level with have 3D Food printers now moving into the restaurant scene. Food Ink are doing a world tour where guests can dine on food that has...

The “Waitrose Food and Drink Report” was released in early November. This indicated that 50% of consumers decided at lunchtime on what they would have for an evening meal and 1 in 10 made the decision just before the meal. Many consumers were claiming that this helped them reduce food...

One of the challenges is keeping up with trends…a recent trends worth following are Fico Eataly World, Bologna, Italy. Many of you will know I am a great fan of this retailer, Eataly, they provide an excellent experience. Now they have created the Disney of Food theme parks in Bologna. This...

Launched in November 2017, this could be a game changer. BuzzFeed and GE have developed a smart cooking appliance that retails for $149 US. The cooker is Bluetooth enabled and the consumer downloads the Tasty mobile app and gets video downloads of recipes that sync with the cooker and auto...

We have seen the increasing interest in herbs, edible weeds and herbal teas. I believe the next wave of interest will be around Adaptogens, plants that are believed to reduce stress. The key plants to look out for are: Rhodiola rosea. ..a perennial from the Arctic Widania somnifera… a member...

In October John was interviewed by the Quebec Nursery Association on his views on garden centre trends around the world....

The largest garden centre in Europe, possibly the world! Garden centres open 24 hours a day, 7 days a week! These were key surprises for me looking at the industry around Moscow. I had been invited to Russia to present a key note address and workshop to the floriculture and...

If you have a large market of multi millionaires, your marketing strategies change and this is obvious around Moscow. The Orangery, part of the Crocus Group, has the largest selection of indoor plants in one location I have seen anywhere. It is open 24 hours a day, 7 days a...

The florist industry around the world is being pressurized by supermarkets and online retailers selling flowers. I am speaking at the Interflora conference in October and am aware of the concerns of the industry. We need to create experiences where the consumer can buy into the idea of visiting a...

Farmers markets and farm shops around the world are concerned about the supermarkets taking their business from them. I do not believe this should be the case as there are many opportunities to create a difference in the market place. In the UK there is a decline in an awareness...

One of the big issues in Europe is food a waste and the amount of food being thrown away by supermarkets. France has introduced a no waste policy and fresh food that would be discarded is now donated to charities. In the UK Hugh Fearnley-Wittingstall of River Cottage fame has...

One of the best ways of getting your name out into the community is to have a selfie location. The key is to make sure your name is clearly visible behind the selfie location. Alas, most businesses forget to do this. Having said that it has been great to see...

There have been a number of articles about the demise of the florist in recent weeks. Florists seem to be hit by the changes that are taking place in retailing and those that have stuck to the old model have seen a decline in sales. Those that reinvent themselves are...

A one day workshop aimed at established retail owners and senior management, by John Stanley. Established retailers have seen the market mature; what they did in the past will not work in the future and new ways of developing the business need to be considered. This workshop provides an “ideas...

9 out of 10 Australians prefer to buy locally made products (Ref: Eloise Keating Smart Company 06/1/2016) According to all the surveys coming out, locally made, is increasing in popularity. Local is very much being used more in conversation, but what is “local”? According to the dictionary, local means “existing...

Keeping up with what is happening in the garden retail category is confusing at present. One report was published just before the Chelsea Flower Show based on work done by the RHS which showed that in the UK Millennials and Gen X were not gardening due to the lack of...

As a consultant to retailers for over 40 years I have to admit one of my sins. I was pro adding music into the retail environment. As human beings we hate silence and if we do experience silence we start making some sort of noise…silence is deafening. As consumers we...

Marketing continues to get more complicated as new social media marketing tools continue to be developed and the consumer becomes more acquainted and confident with social media. The challenge for many business owners is to keep up with a more demanding consumer, the answer may be to go back to...

It is your first time in a new country, the culture is different, the currency is different, they do not speak your language and you have to give a business talk to a professional audience. Many speakers been in this situation and often panic sets in. How are you going...

J Schwanke, of uBloom, is one of the trend setters. His latest newsletter, Trend Synthesis talks about the four trends he sees being developed in 2016. These trends are what he calls… Distraction. This is where bright colours are used to attract the eye in a world where there is...

Retailing is constantly changing and so is how we sell. I remember my early workshops training team members to sell product, we would do a session where we would get workshop participants to identify the features of the products and then convert them to the benefits of the product. We...

I often talk about impulse selling in my presentations. It is something that is important to all retailers and a way of increasing the average sale per customer. In January, Plyush Sharma, a Professor at Curtin University in Western Australia, released a research paper on impulse selling. His research reveals...