One of the challenges retailers have in 2013 is connecting with the community and being seen as relevant within your catchment area. One way of connecting is with schools. One of the challenges schools have is bullying and if a retailer could connect with the school and promote healthy eating as well as helping to prevent school bullying you have a winning combination. This is where Spookley the square pumpkin comes in. I first met Aaron and the Spookley team two years ago and have helped them get Spookley in to Ireland, Canada and the UK. Watch the video to see for yourself how Spookley the square pumpkin is helping people connect.

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