How to increase patronage and make your library service the central hub of your community.
In 1999 Brisbane City Libraries contacted John Stanley. “What do you know about libraries?” they asked. “Nothing” John replied. “Great” they said. “We need someone to help us. Libraries are losing customers and struggling to maintain funding. Would you tell us how to apply retail principles to our libraries and show us how to better serve our customers needs?” “Sure!’ said John.
Within 12 months the Brisbane City Library services had turned around their patronage figures and had grown their market share by 60% in that first year.
Word of John’s success with Brisbane libraries spread to the UK and libraries in the United Kingdom asked John to come and help them too. John’s work with libraries in the UK was so successful that libraries in the UK created the term to “Stanleyize” a library. The term to be “Stanleyized” referred to applying John’s retail principles to transform a library into a modern facility that meets the needs of today’s consumers and today’s communities. Libraries discussed amongst themselves asking each other “Have you been Stanleyized?”
Since then libraries in Australia, New Zealand and the United Kingdom, have been “Stanleyized”; they have been turned into thriving focal hubs of their local communities.
If you would like to:
Then here is how a typical standard consultancy day works:
John will firstly walk your library as a patron walks your library. As he does that he analyses your customers journey from the route they take, the displays they see, the service they receive and the overall impression and ambience they experience.
John will then advise you on how you can improve your customers experience to encourage them to return more often and use a wider range of your services.
As one of the most highly sought after retail library coaches in the world, John Stanley's passion is to help you create fantastic results in your service for your community.
Are you considering building a new library service, or re=vamping the existing one? It will save you money if you get John in earlier rather than later as he can advise your architect on the retail principles to make your library service work profitably for you. By working with your architect from scratch John can ensure a correct retail layout that will maximise your customers library experience, encourage increased patronage and grow your service through word of mouth marketing. In this way John can save you several hundreds of thousands of pounds, euro or dollars in costly mistakes.
Contact John today to ask him how he can help you increase your library patronage through enhanced customer experience ...
Click here to download our brochure (so you can print it out nicely) on how it works for a full day consultancy booking:
In 1999 Brisbane City Libraries contacted John Stanley. “What do you know about libraries?” they asked. “Nothing” John replied. “Great” they said. “We need someone to help us. Libraries are losing customers and struggling to maintain funding. Would you tell us how to apply retail principles to our libraries and show us how to better serve our customers needs?” “Sure!’ said John.
Within 12 months the Brisbane City Library services had turned around their patronage figures and had grown their market share by 60% in that first year.
Word of John’s success with Brisbane libraries spread to the UK and libraries in the United Kingdom asked John to come and help them too. John’s work with libraries in the UK was so successful that libraries in the UK created the term to “Stanleyize” a library. The term to be “Stanleyized” referred to applying John’s retail principles to transform a library into a modern facility that meets the needs of today’s consumers and today’s communities. Libraries discussed amongst themselves asking each other “Have you been Stanleyized?”
Since then libraries in Australia, New Zealand and the United Kingdom, have been “Stanleyized”; they have been turned into thriving focal hubs of their local communities.
If you would like to:
- re-layout your library to encourage visitors to use the facility more;
- define specific new generational areas to encourage maximum participation,
- define categories in a way that relates specifically to your customers;
- provide your clientele with the type of customer service that creates word of mouth marketing for your library service and delights visitors.
- create targeted marketing for your specific patron demographic
- turn your library service into a modern vibrant hub or your community
- increase your lend rate and grow your patronage
Then here is how a typical standard consultancy day works:
John will firstly walk your library as a patron walks your library. As he does that he analyses your customers journey from the route they take, the displays they see, the service they receive and the overall impression and ambience they experience.
John will then advise you on how you can improve your customers experience to encourage them to return more often and use a wider range of your services.
As one of the most highly sought after retail library coaches in the world, John Stanley's passion is to help you create fantastic results in your service for your community.
Are you considering building a new library service, or re=vamping the existing one? It will save you money if you get John in earlier rather than later as he can advise your architect on the retail principles to make your library service work profitably for you. By working with your architect from scratch John can ensure a correct retail layout that will maximise your customers library experience, encourage increased patronage and grow your service through word of mouth marketing. In this way John can save you several hundreds of thousands of pounds, euro or dollars in costly mistakes.
Contact John today to ask him how he can help you increase your library patronage through enhanced customer experience ...
"Extremely motivating - I have some fantastic ideas. John's strengths were especially his communication skills. It would be great to have a follow up in 6 months."
P Comber
, Rodney Wayne Hairdressing, NZ.
"Excellent public speaker. Made eye contact. Thoroughly enjoyed his workshop, learnt heaps and will now put it into practice".
Tracy Price
, Sussan Retail, NZ.
"Excellent at explaining the material so that it is easy to digest, fantastic, upbeat speaker, who really knows about retailing."
Kurt Sellers
, MacDonald Garden Center, Canada.
T: +61 8 9293 4533
F: +61 8 9293 4561
John Stanley Associates - 142 Hummerston Road, Kalamunda WA 6076, AUSTRALIA
