Retailing 2010 and Beyond - How independent retailers can grasp the opportunities to develop the market. The consumer is asking the retailer to reinvent themselves at least every three years, therefore, it is not about spending capital, it is about reinventing yourself and thinking outside the box.

Building the Library as a Team - Building a library is more than what the Architect puts together. It is understanding what department goes where and how to merchandise and display it to ensure the consumer gets the maximum benefit from the building. The library team put the mechanics of the library together to ensure that it works. This presentation goes through the skills of library development.

Positioning Your Brand - A library is a brand. Consumers relate to brands in different ways. What messages are you sending out t to the community as a brand? Branding is based on how a consumer relates to the experience.
This presentation looks at branding from a consumers poit of view when they deal with your library. It shows how you can change or build on perception.

Start Engaging Your Patrons - Marketing is built on interruption and permission marketing techniques. How do you maximise both techniques in your library? This presentation explores marketing techniques that work and are being used by libraries around the world. It looks art ideas to get new patrons, maintain loyalyty with existing patrons and how to get people to use libraries more often.

Using social Media to Grow Lend Rate - Social media is the new marketing tool. How you use socila media is critical to the success of your library. This presentation explores how you can develop the varius socil media sites to grow your library service.

Ban the Customer and Grow Your Library Service - Ban customers and develop your library. This presentation explains why customers are not what you are looking for in a library. It takes you on a journey on what the library should be achieving and how you can become top of mind as the place to visit.Ban customers and get an increase in consumers using the library. That is the real key to success and this presentation shows you how this can be achieved.

The X-Rated Library - No, this is not about books, films and magazines that are X rated! It is about the Generation X market and why they need in a library. Libraries to have relevance in the future need to down age and change their image. This presentation looks at libraries that have changed their model and are X rated. Join the libraries of the future and become X rated!

Adding Value to Customer Service - Librarians have customers and the way they built the relationship with the customer is critical to the library success. The role of the librarian is to add value to the experience. The consumer of today believes that customer service is declining. One reason for this is the rules have changed and they expect the librarian to be in tune with their perception of what makes a value experience. This presentation provides the ground rules for the new game of added value customer service. 

Merchandising to Grow Customer Satisfaction - The Dewey System may be a great system for a librarian, but it is not the answer if your aim is to get as many people as possible to use the library as a resource in the community.
Libraries have to be merchandised using the skills learned by the retailers and then adapted to thei library situation. This presentation looks at the library and compares it to a retail establishment. It shows how the skills of the retailers can be used in a library to make it more consumer friendly.