Case Studies
John helps businesses of all sizes ranging from working the City of Gosnells to develop their town centre retail development to store or library layouts and even a small cafe with their marketing strategy. Read below John's case studies of some of the business he has worked with.
Jarlimant - Spain
I first met Esther and Carlos Joseph in Valencia, Spain where they had a garden centre. I could see that they had the vision to do something different, but we were unsure of how to put the story together.
Their home was near Bilbao and two years later they contacted our business to as if we could help develop the home garden centre. This was a challenge since I do not speak Spanish and Carlos does not speak English. I took loads of pictures with me and we planned the new garden centre using a concept plan and pictures. The builder joined us on the day so construction and design could be discussed as we progressed. We started at the entrance and firstly re-organized the customer flow to ensure all parts of the garden centre were visited. We then allocated the categories in the right locations and developed the merchandising plan. The work was carried out over the winter period to allow them to star trading in the spring with a brand new garden centre. The garden centre was changed from a traditional looking nursery style centre into a boutique style, where customers were encouraged to discover new areas and browse the shop. www.jarlimcant.com
Redcliffe Garden Centre - Brisbane, Queensland
Ross and Gena Campbell, the owners of Redcliffe have a small unique garden centre in the northern suburbs of Brisbane. They are passionate about Bali and have created a little piece of Indonesian paradise at Redcliffe. When I first visited them you could see they were passionate, but needed retail guidance to really make the place buzz. Working with the team we doubled the size of the retail footprint and created a Bali retail garden where customers can wander around the garden, get plants, Balinese artifacts, have a massage or a cup of coffee. This is a great example of a business where we have developed a unique value proposition that cannot be copied by any competition. The development is an ongoing project during 2010 and should be finished in September, just in time for the spring gardening season.
Copley's Farm Shop - United Kingdom
Rob and Heather Copley have a farm shop located in the Liquorice Capitol of the UK. When I first met them they had a highly successful farm shop, but it was small, in fact the fruit and vegetable had to be displayed outside. On my first visit I noticed that next to the shop was an abandoned barn which would make an excellent retail environment. In planning the new show we worked closely with the architect and moved the entrance to the barn, this allowed us to develop a costumer flow that allowed circulation of the building. The butcher has always been the destination at Copley’s and he was positioned at the rear of the retail store to force the customer passed what, historically in the business, were impulse lines. The finished store is now a local destination an recognized as one of the best Farm Shops in the UK. The store now has the room to offer a complete farm shop package to the consumer as well as having a farm kitchen where consumers can buy a meal and dine at one of the long tables. Rob and Heather Copley run a small, but highly successful farm shop in Northern England. John worked with the team to convert an abandoned barn into a farm retail experience for the consumer. Website
Richardson’s Farm - Baltimore, USA
Les Richardson has a family farm in the northern suburban edge of Baltimore. In 2009 when I first visited the farm it had a small retail offer in a building to the side of the business. But the end of 2010 we will have a complete food offer in a new purpose built farm building. The offer will include a delicatessen, bakery, produce, garden plants and a small restaurant. A retail manager has been appointed. In developing this project we were presented with an empty barn plan that allowed us to develop a retain concept with Les. This was refined over a few months and the result will be a destination for fresh produce for residents of Northern Baltimore.
Kalamunda Farmers Market - Western Australia
This is our local farmers market. Linda Stanley is the market co-ordinator. The market was started in May 2009 when the need was identified for local produce to be sold to local inhabitants.
The opening attracted 6000 people. It is a weekly market operated on a Sunday with 60 stallholders on the register. This is not just a market to sell produce. Every week we have a celebrity chef who prepares meals from produce in the market. We also have entertainment that varies every week. Both being aimed at providing customers with a different experience every week. Every quarter we have a special event, it may be a Stone Fruit Festival, Harvest Festival or Christmas Night Market. The market has a marketing committee as well as a management committee. Stallholders are offered regular training sessions and the market has become an accredited tourist attraction in Western Australia.
John helps businesses of all sizes ranging from working the City of Gosnells to develop their town centre retail development to store or library layouts and even a small cafe with their marketing strategy. Read below John's case studies of some of the business he has worked with.
Jarlimant - Spain
I first met Esther and Carlos Joseph in Valencia, Spain where they had a garden centre. I could see that they had the vision to do something different, but we were unsure of how to put the story together.
Their home was near Bilbao and two years later they contacted our business to as if we could help develop the home garden centre. This was a challenge since I do not speak Spanish and Carlos does not speak English. I took loads of pictures with me and we planned the new garden centre using a concept plan and pictures. The builder joined us on the day so construction and design could be discussed as we progressed. We started at the entrance and firstly re-organized the customer flow to ensure all parts of the garden centre were visited. We then allocated the categories in the right locations and developed the merchandising plan. The work was carried out over the winter period to allow them to star trading in the spring with a brand new garden centre. The garden centre was changed from a traditional looking nursery style centre into a boutique style, where customers were encouraged to discover new areas and browse the shop. www.jarlimcant.com
Redcliffe Garden Centre - Brisbane, Queensland
Ross and Gena Campbell, the owners of Redcliffe have a small unique garden centre in the northern suburbs of Brisbane. They are passionate about Bali and have created a little piece of Indonesian paradise at Redcliffe. When I first visited them you could see they were passionate, but needed retail guidance to really make the place buzz. Working with the team we doubled the size of the retail footprint and created a Bali retail garden where customers can wander around the garden, get plants, Balinese artifacts, have a massage or a cup of coffee. This is a great example of a business where we have developed a unique value proposition that cannot be copied by any competition. The development is an ongoing project during 2010 and should be finished in September, just in time for the spring gardening season.
Copley's Farm Shop - United Kingdom
Rob and Heather Copley have a farm shop located in the Liquorice Capitol of the UK. When I first met them they had a highly successful farm shop, but it was small, in fact the fruit and vegetable had to be displayed outside. On my first visit I noticed that next to the shop was an abandoned barn which would make an excellent retail environment. In planning the new show we worked closely with the architect and moved the entrance to the barn, this allowed us to develop a costumer flow that allowed circulation of the building. The butcher has always been the destination at Copley’s and he was positioned at the rear of the retail store to force the customer passed what, historically in the business, were impulse lines. The finished store is now a local destination an recognized as one of the best Farm Shops in the UK. The store now has the room to offer a complete farm shop package to the consumer as well as having a farm kitchen where consumers can buy a meal and dine at one of the long tables. Rob and Heather Copley run a small, but highly successful farm shop in Northern England. John worked with the team to convert an abandoned barn into a farm retail experience for the consumer. Website
Richardson’s Farm - Baltimore, USA
Les Richardson has a family farm in the northern suburban edge of Baltimore. In 2009 when I first visited the farm it had a small retail offer in a building to the side of the business. But the end of 2010 we will have a complete food offer in a new purpose built farm building. The offer will include a delicatessen, bakery, produce, garden plants and a small restaurant. A retail manager has been appointed. In developing this project we were presented with an empty barn plan that allowed us to develop a retain concept with Les. This was refined over a few months and the result will be a destination for fresh produce for residents of Northern Baltimore.
Kalamunda Farmers Market - Western Australia
This is our local farmers market. Linda Stanley is the market co-ordinator. The market was started in May 2009 when the need was identified for local produce to be sold to local inhabitants.
The opening attracted 6000 people. It is a weekly market operated on a Sunday with 60 stallholders on the register. This is not just a market to sell produce. Every week we have a celebrity chef who prepares meals from produce in the market. We also have entertainment that varies every week. Both being aimed at providing customers with a different experience every week. Every quarter we have a special event, it may be a Stone Fruit Festival, Harvest Festival or Christmas Night Market. The market has a marketing committee as well as a management committee. Stallholders are offered regular training sessions and the market has become an accredited tourist attraction in Western Australia.
Sunday and Andy Todosciuk, Andy T’s Farms, USA
T: +61 8 9293 4533
F: +61 8 9293 4561
John Stanley Associates - 142 Hummerston Road, Kalamunda WA 6076, AUSTRALIA
