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John's Clients Become His Advocates

When John works for a client he puts his passion into their business development. Clients respond by taking John into their confidence, and often into their family, as they understand his commitment to their future success. The following are comments from some of John's clients.

“We’ve just completed our figures for the plant area to see what changes emotion, theatre, cross merchandising, signage and customer flow John Stanley Associates style can make to a 30 year old garden centre. It’s a whopping +40% (and that’s with 2 plant team members absent for 6 months)!”

Jim Bradley, Mid Ulster Garden Centre, United Kingdom
 
“After seeing lots of Johns work on the NAFDMA Wisconsin tour I decided too see if he was visiting the UK. Within one month John had visited our shop and after a brief discussion I was convinced he would be an investment for our up and coming extension. We booked John for the full day and after a lot of head banging we came up with a plan to triple the size of our store and put in a coffee shop. I can honestly say without Johns input we would have wasted thousands, he totally changed the layout and the entrance points. We have now built the new store, customer flow is excellent and we have hit the ground running, in our first month we are 40 percent up on last year ( in the height of a recession). Whilst John let us keep our own ideas and expectations for the shop he was very instrumental in the smooth transition for the business and the customers and I can definitely say John and his team have been a great investment to our business. PS we are still at least 40 percent up on last year.”

Rob and Heather Copley, Farmer Copley's, Winner of best Farm Shop in the UK 2007/08

“John's last visit, as his previous visit, has proven to be extremely beneficial with our forward planning. This promotional weekend was extremely successful and John's traffic flow plan and recommendations passed the test with over 3,000 people through the centre over the weekend. All at Boyds Bay Garden World are looking forward to a prosperous Spring and putting the Coffee Shop planning into operation.”

John Nosworthy, Boyds Bay GardenWorld, United Kingdom

“John’s visit was absolutely invaluable! He said he would come back and visit us in November and we are really looking forward to showing him what we’ve done. We have had a few stops and starts because we have to concentrate on the business, so when our store isn’t so busy and/or we have some spare time we action John’s suggestions. I have absolutely no hesitation in recommending John to any retailer needing help. His friendly manner, his ability to explain without offending and to give praise where its due are brilliant assets for individuals trying to develop their business.”

Delwyn Dellow, Body Indulgence, New Zealand

“We have gotten tons of positive feedback from the customers in regards to the new improved look and shopping experience. Everyone thinks we have really expanded when in fact we know that the square footage of the building did not change and the only expansion outside was the addition of a bridge over the drainage culvert - not really expansion but it sure appears that way to everyone.

On a positive note - which I believe can be attributed in part to John's redesign (drum roll) our average sale per customer was up 34% over same time period.

Thanks for the great advice back in January - we are all really glad we followed through with everything you suggested. We even had a very successful grand re-opening party one Saturday evening that we did in conjunction with the local theatre group to help them raise money - everyone who attended had a good time and has encouraged us to repeat the event in someway once or twice a year. Anyway thanks again.”


Tim Kielpinski, Old Towne Nursery, USA

“Already the “J day” has had a very positive effect on the team. I’ll send some pictures for you to see. It was good to see you John. You always leave me inspired. It’s great to feel we have a clearer direction developing.”

Neil Grant, Ferndale Nursery & Garden Centre, United Kingdom

“We would just to like to express our sheer gratitude for the expert advice and inspiration you gave us when planning to "re-vamp" our Retail RoseMart. This has led us to not even believing our own eyes! You must think that I'm kidding, but I can't stress the fact enough!

Things worked out perfectly. At present we have finished our first phase of the project and the response all round is extremely positive. Visitors are full of compliments and all we can say is that we are proud! Furthermore we are absolutely excited about the second and third phase. It is difficult to really explain the array of efficiency your thinking has made us gain, once again thank you!”


Halmar Taschner, Ludwig’s Roses, South Africa


 

Meet John

“Gonalston Farm Shop was launched in Aug 2003, the business grew very rapidly leaving us running like mad to keep up and plan where we were going.

John Stanley was invited to take the business plans to the next stage. John spent an evening and a very full twelve hour day taking a thorough look at all areas of the shop and site. A few weeks’ later three large files arrived with detailed plans and ideas to assist in the development of GFS. This has all been very beneficial and we are reaping the financial rewards.

We have invited John back to our business this month to help develop further potential on our site. We would strongly recommend him to any retail business needing guidance in any direction.

Georgie & Ross Mason, Gonalston Farm Shop, Nottingham, England