Perishable products are any products that will die, rot or expire. They include plants, flowers, food, pets and medicine. In a shop they must be sold quickly; they cannot be put on a shelf and left.
Successful retailing of perishable items is a skill that must be focused on rapid stock turn and effective stock management. Retailers have to manage the stock carefully, but the best perishable retailers focus on turning the stock so fast that management of the stock is not an issue.
Skilled retailing is about maximising the return per square metre or foot of retail space in the store. Maximising return per square metre means making sure the stock is merchandised correctly for your target market, ensuring your customer flow allows 100% of customers see 100% of product, ensuring your signage speaks to your customers needs, ensuring your store size and product range is appropriate for the socio economic mix of your target population and ensuring your marketing is appropriate for your customer demographic.
John Stanley’s background and skill is in perishable retailing. He taught perishable retail management at Merrist Wood College in the UK before becoming a consultant to the industry; so turning stock rapidly is where his focus lies. The faster you turn your stock, the higher your return per square metre or foot, the less stock loss, and the higher your profits grow.
This skill makes any retailer a better retailer, but skills in perishable retail management consultancy are an unique skill set for John who helps small businesses in 30 countries turn stock faster and make more profits. Ask John how he can help you increase your sales per square metre through effective store layout, appropriate merchandising, targeted marketing, and a well trained team to grow your business profits.
What do our clients have to say?
“I can honestly say without Johns input we would have wasted thousands, he totally changed the layout and the entrance points. We have now built the new store, customer flow is excellent and we have hit the ground running, in our first month we are 40 percent up on last year ( in the height of a recession). Whilst John let us keep our own ideas and expectations for the shop he was very instrumental in the smooth transition for the business and the customers and I can definitely say John and his team have been a great investment to our business. PS we are still at least 40 percent up on last year.” Rob and Heather Copley, Farmer Copleys, UK, 8th February 2009.
“John Stanley Associates was recommended to me by my business coach a couple of years back. I was about to build a brand new store with a new concept and I wanted to make sure what we were going to create was going to work. After spending a day with John Stanley and some of my team, we used his years of retail experience to create a floor area that was going to work yet keep the same character and feel of the old store. Even though I have been in retail for 25 years, in one day I learnt a great deal from John Stanley which provided me confidence and some new inspiration. Since then I have read many articles that John has written which have provided me with some useful tools, particularly finding ways to survive and still grow during this difficult retail climate.” John Grima, Kellyville Pets, NSW, Australia February 2009
Sunday and Andy Todosciuk, Andy T’s Farms, USA
T: +61 8 9293 4533
F: +61 8 9293 4561
John Stanley Associates - 142 Hummerston Road, Kalamunda WA 6076, AUSTRALIA
