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John doesn't cost you money, he makes you money!

One of the most highly sought after retail coaches in the world, John's passion for helping clients combined with his global experience creates massive results for his clients.

His unique consultancy and coaching focus comes from his skill in perishable retailing; food, plants, flowers and pets: anything that cannot be put on a shelf, dusted and left. Perishable products must be managed and turned rapidly. John’s consultancy skill in maximising sales per square metre or foot, creating rapid turnover and return, have made him a highly sought-after consultant in all other retail industries as well.

Broad Range of Services

John regularly works on a diverse range of projects from advising on the development of a retail complex from a green site; advising on customer flow improvements; store layout; merchandising and display advice; image and branding; marketing to a changed demographic marketplace; retail management advice; customer relationship training and family business management.

Saves You Money

By working with a client from scratch, by working with architects to correct retail layouts before construction and layout plans are finalised. John’s consulting has often saved clients several hundreds of thousands of pounds .

Each year John works in 20 or more countries with hardware stores, pharmacies, shopping malls, councils, libraries, tourist associations, supermarkets, camping stores, farmers markets, pet stores, garden centres, railway stations and more.

John has achieved huge successes for his clients. Many have gone on to win awards for their stores as a result of implementing John’s advice. In 2009 John was the West Australian Small Business Champion Entrepreneur of the Year and John Stanley Associates was awarded Western Australian 2009 Small Business of the Year for Education and Training.

What do John's clients have to say?

“The Store is doing really, really well. December's revenue was triple the target. As at the end of December (first six months) we'd achieved 83% of our annual target. It's now a bit quieter (but not too bad), but that's to be expected.”

Alice-Ann Boylan, Director, Museum of Brisbane, Queensland, Australia

"After seeing lots of Johns work on the NAFDMA Wisconsin tour I decided too see if he was visiting the UK. Within one month John had visited our shop and after a brief discussion I was convinced he would be an investment for our up and coming extension. We booked John for the full day and after a lot of head banging we came up with a plan to triple the size of our store and put in a coffee shop.

I can honestly say without Johns input we would have wasted thousands, he totally changed the layout and the entrance points. We have now built the new store, customer flow is excellent and we have hit the ground running, in our first month we are 40 percent up on last year ( in the height of a recession). Whilst John let us keep our own ideas and expectations for the shop he was very instrumental in the smooth transition for the business and the customers and I can definitely say John and his team have been a great investment to our business. PS we are still at least 40 percent up on last year.”

Rob and Heather Copley, Copley's Farm Market "Best Farm Market Award" 2007/08/10

"I employed John Stanley as a consultant to work with my team on developing the overall appearance of the store.
As a result of John's input and advice, within six months we achieved a growth that far exceeded our expectations. On a busy day we are achieving a turnover which is equivalent to one weeks turnover prior to us taking over the store."


Pierre Sequeira, IGA Supermarket, Como, Western Australia

“John’s visit was absolutely invaluable! He said he would come back and visit us in November and we are really looking forward to showing him what we’ve done. We have had a few stops and starts because we have to concentrate on the business, so when our store isn’t so busy and/or we have some spare time we action John’s suggestions. I have absolutely no hesitation in recommending John to any retailer needing help. His friendly manner, his ability to explain without offending and to give praise where its due are brilliant assets for individuals trying to develop their business.”

Delwyn Dellow, Body Indulgence, New Zealand

Meet John

"Probably the BEST speaker with the most critical message I have ever heard in memory and not just MNLA"
Kail Food , University of Wisconsin, USA.


“Yesterday's workshop was a beauty - it presented lots of stimulating ideas, and was the most successful industry event I've ever attended in terms of getting audience interaction and participation. I thought John Stanley presented it really well and that an event of this type - ideally with him or someone of his calibre - should be an annual event.”
Kate Malfroy
, Jambaroo, NSW


"John has excellent knowledge of his subject and is able to demonstrate it with practical examples which you can relate to in your business."
Bruce McDonald
, North City Lotto, NZ.