
The following are a selection of John Stanley's most popular entertaining and thought provoking merchandising, customer care, branding and marketing presentations. However, John will speak on any topic of your choice.
Who Wants to be an Entrepreneur? - In 2009 John was awarded the Small Business Entrepreneur award for Western Australia. This presentation provides you with the secrets to become a truely successful Entrepreneur. It focuses on what Entrepreneurs do that is different to other business people. Learn how to be an Entrepreneur and to make things happen whilst growing your business.
Discount sales are over - 2008 and 2009 were the recession years, politicians will have us believe that is all over, but most retailers would disagree. To get through the worst of the recession a lot of businesses started discount sales. This works as a short term measure, but cannot be maintained. How do you get the customer in after the discount sales? This presentation provides ideas on how to built your business in 2011 and beyond.
Retailing 2015 and Beyond - How independent retailers can grasp the opportunities to develop the market. The consumer is asking the retailer to reinvent themselves at least every three years, therefore, it is not about spending capital, it is about reinventing yourself and thinking outside the box.
The Modern Retail Business - Retailing has changed forever and as a retailer you need to know the new rules and adopt them in your business. This presentation looks at the new retail scene and offers ideas on how you can change your business to meet the needs of a consumer who has changed the way they plan to shop for ever.
Rethink Retail - If you are doing now what you were doing last year, the chances are your business is not performing at the level that it should. We all need to rethink retail in this changing world. This fast paced presentation looks at the ways we need to change to stay relevant to the consumer.
Setting Up Shop - As the author of the book 'Setting Up Shop' this presentation goes through the basic principles of retailing. We look at customer flow, merchandising, display, signage and customer service. Whether you are starting a new business or have an existing business, there is information in the presentation that can help you grow sales.
Increase Your Sales by 540% - 70% of buying decisions are made with the eyes. The way you merchandise and display products has a dramatic affect on sales per square metre/foot. This workshop takes delegates through the profitable concepts of merchandising and display and provides practical tips on how to increase your sales by up to 540%.
Innovative Merchandising for Profit - The experience retail economy is growing rapidly. To be successful you must dare to be different. Playing "safe" is in fact unsave. This presentation encourages your team to be adventurous and introduce display innovation based on proven retail techniques.
Winning at Retail - Customers are bored seeing products on shelves, they are looking for exciting shopping experiences. The question is "are you providing an experience or just a commodity?" This presentation goes through the steps involved in creating and then maintaining a retail experience that your customers will be raving about.
Playing the Image Game - Image, everyone and every business has one. It is judged by every person that comes into contact with you and your business. What are the rules of the Image Game? This presentation takes you through the image wheel and how you can build or improve your image. 70% of your image is built in the consumers mind in the first 10 seconds. You need to get it right as you do not get a second chance.
Is Your Business X-Rated? - According to the latest research, Generation X are planning to spend 28% more leisure money per head than Baby Boomers in the coming years. This means your business will need to be X-rated to gain from this growing market sector.
Marketing..stop talking to your Consumer and Start Engaging them - Marketing has changed dramatically in the last few years. In the old days one could put an advert in the Yellow Pages and that would bring the business to your door. Today many consumers don't even take the Yellow Pages out of the wrapper. In today's market you have to use a wide range of different tools to communicate effectively with the consumer. This presentation analyses the options available to be an effective marketer. It discusses what interruption marketing techniques work and what permission marketing ideas you should build to get the consumer to be more loyal to your business.
Position Your Brand to Increase Sales - Today consumers are exposed to hundreds of brands - the result can be consumer confusion. Building a brand culture to grow customer loyalty. Branding is not about a logo, it is about the customers experience. This presentation looks at the total branding experience and how you can make a difference.
The Retail Journey - It starts when they are exposed to your business via your marketing, it finishes when they are back in their home and using or consuming your product. This is a complex journey and all your team need to understand the journey and how important their role is in this journey. It is more than just what happened in the store.
Think FOR Your Customers - Thinking like a customer won't grow your business. Think For Your Customer and watch your average sale per customer grow. This presentation gets your team to think about creating advocates rather than serving customers. Then we look at how to delight those advocates to encourage them to grow your business for you.
Customer Service is Dead, What Do You Do Now? - The recent recession killed off the sellling cycle and the result has been that consumers are moving to the buying cycle. This means that every business needs to rethink how they deal with their consumers. Every business claims to provide customer service, it is part of the game rules in today's market. The leading businessnesses understand that they have to move on past customer service. This presentation focusses on building relationships rather than serving the customer.
"Extremely motivating - I have some fantastic ideas. John's strengths were especially his communication skills. It would be great to have a follow up in 6 months."
P Comber
, Rodney Wayne Hairdressing, NZ.
"Excellent public speaker. Made eye contact. Thoroughly enjoyed his workshop, learnt heaps and will now put it into practice".
Tracy Price
, Sussan Retail, NZ.
"Excellent at explaining the material so that it is easy to digest, fantastic, upbeat speaker, who really knows about retailing."
Kurt Sellers
, MacDonald Garden Center, Canada.