Presentation Topics
- “Probably the BEST speaker with the most critical message I have ever heard in memory and not just MNLA”
Kail Food ,
University of Wisconsin, USA. - “Excellent at explaining the material so that it is easy to digest, fantastic, upbeat speaker , who really knows about retailing .”
Kurt Sellers,
MacDonald Garden Center, Canada. - “John has excellent knowledge of his subject and is able to demonstrate it with practical examples which you can relate to in your business .”
Bruce McDonald ,
North City Lotto, NZ. - “Extremely motivating - I have some fantastic ideas . John’s strengths were especially his communication skills. It would be great to have a follow up in 6 months.”
P Comber,
Rodney Wayne Hairdressing, NZ - “Excellent public speaker . Made eye contact. Thoroughly enjoyed his workshop, learnt heaps and will now put it into practice”.
Tracy Price,
Sussan Retail, NZ . - “Worldly wise , approachable, enthusiastic, knows both sides of the argument, excellent speaker.”
Ian van den Berg,
Byrkley Park Centre, UK. - “Excellent visual presentation, global overview is excellent. Well focused on our industry , good pace, clear straight forward and pertinent. Appreciate the opportunity to learn from such an expert .”
Jay McLaren,
Sunset Nursery, Canada. - “I thought this was an overall, excellent workshop -I learned tremendous amounts of helpful and wise secrets , very well spoken with good stories and examples .”
Cara Hague,
Sharon Nursery, USA. - “As ever, John was brilliant, with some 700 visitors hanging onto his every word during the five workshop sessions he held over the two-days.
John’s straight-talking and informative sessions are truly inspiring.
Everyone will be delighted to know that I have already booked him again for next year.”
Pat Coutts
Four Oaks Trade Show, UK -
“ John is the best speaker I have ever translated for in my career.”
Carla Toffoto
Miflor Conference, Venice Italy, September 2009
Presentation Topics
The following are a selection of John Stanley’s most popular entertaining and thought provoking merchandising, customer care, branding and marketing presentations. However, John will speak on any topic of your choice.
Entrepreneurship
Who Wants to be an Entrepreneur? - In 2009 John was awarded the Small Business Entrepreneur award for Western Australia. This presentation provides you with the secrets to become a truely successful Entrepreneur. It focuses on what Entrepreneurs do that is different to other business people. Learn how to be an Entrepreneur and to make things happen whilst growing your business.
Retail Management
Retailing 2010 and Beyond - How independent retailers can grasp the opportunities to develop the market. The consumer is asking the retailer to reinvent themselves at least every three years, therefore, it is not about spending capital, it is about reinventing yourself and thinking outside the box.
Increase Your Sales by 540% - 70% of buying decisions are made with the eyes. The way you merchandise and display products has a dramatic affect on sales per square metre/foot. This workshop takes delegates through the profitable concepts of merchandising and display and provides practical tips on how to increase your sales by up to 540%.
Innovative Merchandising for Profit - The experience retail economy is growing rapidly. To be successful you must dare to be different. Playing “safe” is in fact unsafe. This presentation encourages your team to be adventurous and introduce display innovation based on proven retail techniques.
Winning at Retail - Customers are bored seeing products on shelves, they are looking for exciting shopping experiences. The question is "are you providing an experience or just a commodity?" This presentation goes through the steps involved in creating and then maintaining a retail experience that your customers will be raving about.
Marketing and Branding
Is Your Business X-Rated? - According to the latest research, Generation X are planning to spend 28% more leisure money per head than Baby Boomers in the coming years. This means your business will need to be X-rated to gain from this growing market sector.
Marketing..stop talking to your Consumer and Start Engaging them - Marketing has changed dramatically in the last few years. In the old days one could put an advert in the Yellow Pages and that would bring the business to your door. Today many consumers don’t even take the Yellow Pages out of the wrapper. In today’s market you have to use a wide range of different tools to communicate effectively with the consumer. This presentation analyses the options available to be an effective marketer. It discusses what interruption marketing techniques work and what permission marketing ideas you should build to get the consumer to be more loyal to your business.
Is Your Library the Third Place? - Library merchandising and marketing - What is the biggest threat to libraries? Starbucks, Borders Books, MacDonald’s or the pub? It's actually ALL OF THEM! They all aim to be the 'third place' in your consumers’ minds after the workplace and homeplace. How do you get your team to look at the opportunities and how do they implement them in your library. This challenging presentation provides the ideas and inspiration to make a difference.
Position Your Brand to Increase Sales - Today consumers are exposed to hundreds of brands – the result can be consumer confusion. Building a brand culture to grow customer loyalty. Branding is not about a logo, it is about the customers experience. This presentation looks at the total branding experience and how you can make a difference.
Customer Relationships
Think FOR Your Customers - Thinking like a customer won't grow your business. Think For Your Customer and watch your average sale per customer grow. This presentation gets your team to think about creating advocates rather than serving customers. Then we look at how to delight those advocates to encourage them to grow your business for you.
Customer Service is Dead, What Do You Do Now? - The recent recession killed off the sellling cycle and the result has been that consumers are moving to the buying cycle. This means that every business needs to rethink how they deal with their consumers. Every business claims to provide customer service, it is part of the game rules in today's market. The leading businessnesses understand that they have to move on past customer service. This presentation focusses on building relationships rather than serving the customer.