Workshop Topics
- “Probably the BEST speaker with the most critical message I have ever heard in memory and not just MNLA”
Kail Food ,
University of Wisconsin, USA. - “Excellent at explaining the material so that it is easy to digest, fantastic, upbeat speaker , who really knows about retailing .”
Kurt Sellers,
MacDonald Garden Center, Canada. - “John has excellent knowledge of his subject and is able to demonstrate it with practical examples which you can relate to in your business .”
Bruce McDonald ,
North City Lotto, NZ. - “Extremely motivating - I have some fantastic ideas . John’s strengths were especially his communication skills. It would be great to have a follow up in 6 months.”
P Comber,
Rodney Wayne Hairdressing, NZ - “Excellent public speaker . Made eye contact. Thoroughly enjoyed his workshop, learnt heaps and will now put it into practice”.
Tracy Price,
Sussan Retail, NZ . - “Worldly wise , approachable, enthusiastic, knows both sides of the argument, excellent speaker.”
Ian van den Berg,
Byrkley Park Centre, UK. - “Excellent visual presentation, global overview is excellent. Well focused on our industry , good pace, clear straight forward and pertinent. Appreciate the opportunity to learn from such an expert .”
Jay McLaren,
Sunset Nursery, Canada. - “I thought this was an overall, excellent workshop -I learned tremendous amounts of helpful and wise secrets , very well spoken with good stories and examples .”
Cara Hague,
Sharon Nursery, USA. - “As ever, John was brilliant, with some 700 visitors hanging onto his every word during the five workshop sessions he held over the two-days.
John’s straight-talking and informative sessions are truly inspiring.
Everyone will be delighted to know that I have already booked him again for next year.”
Pat Coutts
Four Oaks Trade Show, UK -
“ John is the best speaker I have ever translated for in my career.”
Carla Toffoto
Miflor Conference, Venice Italy, September 2009
Workshop Topics
The following are a selection of John Stanley’s most popular merchandising, customer care, branding and marketing workshops. However, John will create a workshop that is specific to the needs of your team if required.
Store layout, Merchandising and Display workshops
Innovative Merchandising for Profit - The experience retail economy is growing rapidly. To be successful you need to be able to dare to be different. Playing “safe” is in fact unsafe. This presentation encourages your team to be adventurous and introduce innovation based on proven retail techniques.
Increasing Your Sales by 540% with Effective Displays - 70% of buying decisions are made with the eyes. The way you merchandise and display products has a dramatic affect on sales per square yard/metre. This workshop takes delegates through the profitable concepts of merchandising and display, and provides practical tips on how to increase your sales by 540%.
Wanted Alive Not Dead - A retail business needs to feel alive, not dead in the consumers’ eyes. Retailing is not just about how the store looks; how it feels, alive and vibrant, is just as important. The ambience, stock management and the team all need to be vibrant and alive. Dead products on the shelf and dull unenthusiastic team members will cost your business money.
Customer Relationship workshops
Ban the Customer - Customers won't help you grow your business, but advocates will. Ban customers from your sales team’s mind-set and develop a new strategy to develop advocates, build average sales and focus on lifetime value. Techniques, attitudes and approaches to retailing are going through rapid change. Is your team building advocates or are they merely serving customers? Book John to present this Ban The Customer workshop for your organisation today.
Think FOR Your Customers - Thinking like a customer won't grow your business. Think For Your Customer and watch your average sale per customer grow. This presentation gets your team to think about creating advocates rather than serving customers. Then we look at how to delight those advocates to encourage them to grow your business for you.
Business Management and Branding workshops
Position Your Brand to Increase Sales - Today consumers are exposed to hundreds of brands – the result can be consumer confusion. Building a brand culture to grow customer loyalty. Branding is not about a logo, it is about the customers experience. This presentation looks at the total branding experience and how you can make a difference.
Winning at Retail - Creating a retail experience - Customers are bored seeing products on shelves, they are looking for exciting shopping experiences. The question is "are you providing an experience or just a commodity?" This presentation goes through the steps involved in creating and then maintaining a retail experience that your customers will be raving about.
Marketing
Marketing - Do You Interrupt the Customer or Ask Their Permission? - Marketing today can be a costly and complicated process, there are many avenues to get your message across. This workshop analyses the marketing techniques available to your organisation and offers a more effective way of communicating with your target market. It looks at Interruption and Permission marketing ideas that can work in your business to grow sales.
Library Workshops
Is Your Library the Third Place? - Library merchandising and marketing - What is the biggest threat to libraries? Starbucks, Borders Books, MacDonald’s or the pub? It's actually ALL OF THEM! They all aim to be the 'third place' in your consumers’ minds after the workplace and homeplace. How do you get your team to look at the opportunities and how do they implement them in your library. This challenging presentation provides the ideas and inspiration to make a difference