Inspiration drives businesses

I joined forces this month with Lisa Christie from Virtual Edge, a merchandising and display company in New South Wales, Australia to present a merchandising and display workshop for the future in Sydney.

Lisa mentioned that a well displayed store can increase its profit by a factor of two based on three strategies. You start with innovation which leads to passion and this leads to focus.

She mentioned the importance of Pinterest as a source of ideas on display for businesses. Innovation is all around us and we need to look at retailers in other retail sectors for ideas and adapt them to our own retail sectors.

One of the challenges Lisa presented is one I agree with, “As you get older your opinion may not be the opinion of your target market.” 

This is common in many retail sectors and we all need to be made aware of this challenge.

Image: courtesy of Pinterest.

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